Comcast NBCUniversal Moves To Make Current Movies Available In The Home
NBCUniversal announced that Universal Pictures will make its movies available in the home on the same day as their global theatrical releases, as current circumstances have made it more challenging to view our films. Beginning with DreamWorks Animation’s Trolls World Tour (opening April 10 in the U.S.) the company will also make movies that are currently in theatrical release available on-demand starting as early as Friday, March 20. Titles from Universal and its specialty label Focus Features, including The Hunt, The Invisible Man and Emma, will be available on a wide variety of the most popular on-demand services for a 48-hour rental period at a suggested retail price of $19.99 in the U.S. and the price equivalent in international markets.
Given the rapidly evolving and unprecedented changes to consumers’ daily lives during this difficult time, the company felt that now was the right time to provide this option in the home as well as in theaters. NBCUniversal will continue to evaluate the environment as conditions evolve and will determine the best distribution strategy in each market when the current unique situation changes.
The day-and-date release will be concurrent with Trolls World Tour’s local theatrical release date in each international market where available.