Valorant Routing Issue - Northern Virginia Servers

It seems that xfinity has changed the routing preferences a few months ago which has drastically increased my in-game ping hen playing Valorant. For reference, I live in Ashburn, VA, I have 1.5+ GB plan and my PC is connected via ethernet cable to the fastest port, I have tried many things to decrease my ping - (port forwarding, modifying DNS, resetting PC network settings, restarting router). I've even reached out to Riot Games support and based on my tracert logs they referred me back to my ISP, suggesting that xfinity has changed routing preferences. I used to observe consistent 1-10 ms ping in-game when playing on Valorant's Northern Virginia servers. Over the course of the past few months my ping to the Northern Virginia servers has been well over 40+ and I now get a lower ping when choosing Georgia servers (where I usually observe 32-35 ms ping). To provided further evidence that the routing protocol has changed please find below my Tracert log routing to NA Valorant Servers. This is the documentation support provided: (https://support-valorant.riotgames.com/hc/en-us/articles/360047225674-How-to-Use-Tracert-to-Obtain-Network-Logs)

C:\Windows\System32>tracert 192.207.0.1

Tracing route to 192.207.0.1 over a maximum of 30 hops

  1     3 ms     1 ms     1 ms  10.0.0.1
  2     9 ms     8 ms     9 ms  96.120.18.5
  3    10 ms     8 ms    12 ms  po-301-1228-rur02.sterling.va.richmond.comcast.net [96.108.130.93]
  4    13 ms    13 ms    12 ms  162.151.162.137
  5    26 ms    27 ms    27 ms  be-31512-cs01.56marietta.ga.ibone.comcast.net [96.110.43.193]
  6    27 ms    30 ms    26 ms  be-2103-pe03.56marietta.ga.ibone.comcast.net [96.110.37.82]
  7     *        *        *     Request timed out.
  8     *        *        *     Request timed out.
  9     *        *        *     Request timed out.
 10     *        *        *     Request timed out.
 11     *        *        *     Request timed out.
 12     *        *        *     Request timed out.
 13     *        *        *     Request timed out.
 14     *        *        *     Request timed out.
 15     *        *        *     Request timed out.
 16     *        *        *     Request timed out.
 17     *        *        *     Request timed out.
 18     *        *        *     Request timed out.
 19     *        *        *     Request timed out.
 20     *        *        *     Request timed out.
 21     *        *        *     Request timed out.
 22     *        *        *     Request timed out.
 23     *        *        *     Request timed out.
 24     *        *        *     Request timed out.
 25     *        *        *     Request timed out.
 26     *        *        *     Request timed out.
 27     *        *        *     Request timed out.
 28     *        *        *     Request timed out.
 29     *        *        *     Request timed out.
 30     *        *        *     Request timed out.

Trace complete.

As you can see in the traceroutes - first routes through sterling.va.richmond with decent ping then ends up routing to a datacenter in Atlanta, Georgia which is why I must be getting lower ping to Riots Georgia Servers. 

Friends of mine who live a couple of miles away from me, will play with me on the same server and get a constant 1-10 ms ping. The only difference is that they have another Internet service provider (Verizon). I don't understand why I'm paying so much more for a "higher-tier" service just to experience significant disadvantages due to comcast's routing.