on-demand now charging for new seasons or episodes

There are a couple of shows we've been watching On-Demand for several years, and they were always free.  For one of them, the new  2023 season had two episodes for free, but the third episode is "pay".  The previous seasons are all still free.  For the other, the two episodes of the new 2023  season are both "pay", but all the previous seasons are still free.  Does this make sense?  Tried accessing the shows by channel, alphabet, and search.  All say "pay".  Money grab?