NOW TV - added without my consent (additional $20/month)

Just received several surprise emails from Xfinity.
"Thanks for reaching out to Xfinity"
"Here's the article you requested" (about 10 of these)
"Thanks, here is your Xfinity order confirmation" (or "Your updated service order is confirmed")

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To state the obvious.
I did not request any changes to my account.
I did not request any new service to be added.

I did not confirm any changes to my account (because I didn't request changes).

I did not request any articles.

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So why was this NOW TV added as a service to my account without my consent?
This might be a violation according to the Consumer Protection Act.

And looks like some folks filled FCC complaints about this.

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So my requests to Xfinity are:
1. Remove this Now TV service from my account immediately.

2. Explain why/how it was possible so this service was added without my consent.

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ps:

I found several other complaints about exactly the same thing. Sounds like a real fraud scheme is going on ...
Reddit - Now TV subscription plan added to my account without my consent - 2024 June

Reddit - XFinity added "Now TV" to my bill without my consent - 2024 December

Reddit - Getting Charged for NOW TV? - 2025 June

Reddit - NowTV Charge? - 2024 May

Reddit - NOWTV subscription added to plan without my consent? - 2024 February

Reddit - Added services i never ordered. - 2024 October

Reddit - Plan change fraud - 2025 August

Xfinity Forum - Surprise $20 NOW TV charge - 2024 December

Xfinity Forum - Our bill charge did not reflect updates we made to our plan - 2025 April

Xfinity Forum - NOWTV added to my account without permission - 2024 August

Xfinity Forum - Being charged for NowTV? How to remove without messing ... - 2024 June