why as a loyal customer of 7years do i not get as good as a deal as a new customer

As a dedicated customer for seven years, my bill has been increased to $70. Meanwhile, new customers are offered attractive options: $40 for 300 Mbps, $45 for 500 Mbps, and $50 for a gig. Unfortunately, Xfinity has been unable to assist me. It is important to note that I only use the internet for a Fire Stick and some light gaming.

I appreciate Xfinity for their lack of assistance and for providing 24-hour support that often delivers inaccurate information.