Cannot activate included Peacock Premium, circular links and no clear path

I received an email today from Xfinity telling me that as a Platinum member, I have Peacock Premium included at no extra cost. Great, except there's apparently no way to actually activate it.

The email says to sign in to my Xfinity account and redeem the perk, then visit xfinity.com/yoursubscriptions to activate Peacock. I've tried both. Every link either loops me back to a page I've already been on, or eventually dumps me at a phone number to call , but only after asking for my address first, which I don't understand the need for when this is supposed to be a streaming perk already tied to my account.

There's no simple "click here to activate" button that actually works. It's just a circle of redirects.

Has anyone successfully activated this? Is there a direct link or specific step I'm missing? I'd rather not spend time on the phone for something that should be a two-click process.