Trying to activate Peacock Premium perk

Xfinity Member since 2017, Platinum
Trying to activate Peacock Premium perk
Followed instructions on the "Activate Peacock Premium" support page (at https://www.xfinity.com/support/articles/peacock-premium-offers)

First option: xfinity.com/yoursubscriptions
 - which led me to https://www.xfinity.com/buy/plan/addon/entertainment-management?checklob=true
 - which led me to https://www.xfinity.com/digital/entertainment-management/internet
 - which led me to https://www.stg.xfinity.com/yoursubscriptions
 - which led me to https://www.xfinity.com/digital/entertainment-management/internet
 - Stuck in a loop.
Second option: xfinity.com/activate-peacock
 - "We’re sorry, your account isn’t eligible for this Peacock offer"

At a loss.