Same thing with me. Tried to activate it on our Xbox one after we moved into a new place and takes me to website with the weird add now button. Then when I log in it says I have to call for further assistance or just says your request could not be completed. Spent 30 mins on phone today with Xfinity to work it out they have no idea what it is. Waiting for a call back in a few hours from their tech team.
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