The problem with data at the moment is that users can't see detail let alone manage their volumes. If you have phones, for example, that automatically switch from network to wifi, you're using data.
All the unwanted and unregulated mobile advertising on that device or a PS3 or anything is using data. If you watch a streaming show, you can't easily set the cache. This is the Wild West and instead of learning, Comcast is charging us to be their beta customers. This is wrong; and Comcast device apps are no better - if you've tried the Comcast WiFi app on a wifi device you'll notice it kills both battery and data usage.
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