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Why is Data Usage by Calendar Month?

ComcstCustomer
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Why is Data Usage by Calendar Month?

Why is data usage tracked by calendar month and not billing period? This is something every utility other internet provider I can think of is capable of doing (usage is tracked by your billiing period) and yet Comcast can't get it right?

 

It doesn't surprise me in the least, but I would like to know the reasoning behind it.