ESPN UNLIMITED SHOULD NOT BE THIS HARD TO ACTIVATE

What is the problem with setting up an espn unlimited account?!?!?!?!? There is no way it is this difficult. All my other subscriptions have been simple to activate but something is wrong with the activation flow for espn. Either somebody can give me a step by step on activating this correctly or i simply cancel my subscription and never recommend subbing for espn unlimited through xfinity.