Mobile Activation Mess

I feel like there are about 3 people that work at this company, with the efforts they put into keeping a huge wall of separation between customers and support. I just tried to activate my new mobile line. No easy feat given the fact that the QR code that came with the phone actually directed me to activate an internet modem and the website that the automated call I received gave me the same. I typed to the bot that I wanted a human, knowing full well it's not that sophisticated of a bot, but suddenly it gave me the correct tree of options to activate the phone. Which is to say, it sent me to another page that had a series of QR codes on it, one of which was the one I needed. 

I started the activation process in the app per the QR code for a new line with a new number. The rep that sold me the mobile service on the phone told me I'd have a selection to choose from. But the app simply assigned a number. My wife didn't like the number (it's going to be her mobile) so I backed out of the activation step to try to get another number. Now, depending on where I look I only get the option to either a) proceed, but by transferring a number from another carrier only, or b) what activation? There are no new lines to activate.