Blocked sites and Keywords

I cannot block websites or keywords in router. Sites will not block unless it's a keyword it does not work with the http or https is created. Regardless of Trusted yes or no it will block all devices when in keyword not on the website link. Basically the block site does not work unless it works with the precise wording of the site? Idk  Keyword works but the option of trusted doesn't matter it blocks it for all devices. 

To sum it up the keyword works regardless of trusted yes or no. The block website option doesn't work again unless it worded to the T maybe? I tried and that's my out come. I reboot and refresh I'm tired boss!