Xfinity Assistant

Just noticed my text messages from xfinity are coming from an entity that is not in my contact list but are showing the sender as Xfinity Assistant, I said to myself-that’s new, how can that be?

If I block the contact and then look at my blocked contacts, I see

Well that seems a little spamy. But if I look back at the text messages, I see

And think that looks pretty benign and realize this might be my first RCS contact, on my iPad.

Is this just what I should expect with RCS?