Pricing...Existing Customer versus New Customer

Well, it's clear, Comcast values new customers versus existing customers of multiple years who have never missed a single payment.

I just don't get it.  My current contract expired with Comcast in late January.  My Xfinity Package price went up to $144.99 per month.  This includes 185+ channels and Internet up to 800 Mbps. This was after Xfinity had already raised other fees (outside the package price) in December also.  Yes, some they cannot control (Regional Sports fee, Broadcast TV fee), but they raised the TV Box and Remote fees (I didn't see any improved features with my box and/or remote).

As a new customer, this same package (not including equipment, services or taxes) is available for $99.99 per month (with autopay).  That's a $45 per month difference or $540 per year.

The best they would do is offer me a credit of $10 a month. They also said I could look at other packages, but that would either drop some services (I don't have a lot now, I have no additional or premium cable stations or the highest internet speed) or increase the package price and add services.

This doesn't make any sense to me.  What is the cost to acquire a new customer?  I am not looking to be treated better than a new customer (although you would think customer loyalty would earn you something in this day and age), just equal treatment on pricing.

I did speak with a Customer Resolution (?) specialist who basically just kept asking me what I am looking for and didn't offer me anything to stay.  He seemed fine with me shopping for my groceries (his analogy) elsewhere.

Guess it is time to look for other solutions elsewhere.