Stunned. Does the concept of a loyalty discount even exist?

Just got off the phone w/ Xfinity Cust Svc Retention Department, and for the first time ever, they didn't even make an effort to attempt to retain me as a customer.  The offers extended to me were baffling- they pushed the $10 autopay discount and $30 affordable connectivity program as ways of reducing my bill.  Before Covid, they used to have some discretion about crediting a fee here or there, or constructing a promo that was suitable for my needs.  This time they couldn't even build a package that actually lowered my bill (the rep ran through like 3 changes and was surprised that all of them came out to be more than what I'm currently paying).

I can't think of a word to describe the situation, I'm laughing because its just stunning that Xfinity for the first time is content with letting me walk and try a different service someplace else.  Just crazy.  What happened to Comcast's ability to negotiate?  Wow.