Stunned at unwillingness to offer any promos to existing customer

Been with Comcast a few years, and my two year TV/Internet contract pricing ran out a month ago. I called the "customer loyalty" department (which ironically values neither their customers nor their customers' loyalty - I wonder if they consulted George Orwell's ghost on this one), went through the "let's see what we can do" rigmarole, and was told that the best they could do was a $1/month savings over the out-of-contract rate. Seriously? I find it amazing that in a time when cable providers are hemorrhaging customers, Comcast is unwilling to do anything to retain their remaining customers. Maybe the idea is that by charging their existing customers much more, they'll be able to mitigate the declining revenues resulting from people fleeing in droves. I'm going to make one more attempt at finding a rep who's a little more motivated, then I'm gone. I just don't understand how they fail to realize that the only thing they can compete on is pricing - not content, not technology - just pricing. In the olden days, before streaming, and when a customer was geographically locked into a certain cable provider, the providers had more leverage. But those days are gone. In the absence of decent pricing, why would anyone choose Comcast over the other options?