" They are doing this on purpose for some reason. "
Absolutely. This is no mere oversight, to be sure. My guess as to the real reason would probably be something to do with a behind-the-scenes exclusivity agreement with Roku, or that Apple won't let them collect/mine all of the data that they are wanting from customers. They can't forgo the iPhones/iPads without looking like they are falling behind the competition, but they can spite Apple's privacy stance with the smaller Apple TV audience.
You know with Comcast it is something like that...
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