This. Comcast needs to support Single Sign On -- and all of the channels/apps that are on Apple TV should demand that they do. It makes for a vastly improved customer experience, enables customers to discover channels/apps they may not have known they had, and provides a strong incentive to keep a Comcast subscription. With DirectTV Now, Sling, and Hulu (soon) offering cheap streaming packages with most popular channels, the options for ditching Comcast are plentiful. But I'd prefer to stay a subscriber, as Comcast still has the most content. Single sign-on and increased support for streaming apps (e.g., why no Nickelodeon, Nick Jr, Comedy Central, Starz, etc.?) makes that much more likely.
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