Personally, I think that Comcast is shooting themselves in the foot by implimenting these data caps on people. Here's why. Interent is not the only product that they do. They are also heavely involved with NBC, MSNBC, NBC Sports, NBC News, The Today Show, Universal etc. and all of these other properties of theirs have web sites with video and audio streaming and each one has to sell advertising on their sites to make ends meet. In addition to all of this, there are several other sites that stream old NBC Network shows like the The Cosby Show, The A-Team, Emergency!, Batman, Star Trek, etc and each one of these sites is required to pay a certain royalty amount back to NBC for premissions to steam their content. Me, myself, I like to watch old episodes of Emergency! One reason being that I grew up watching it as a child and as such, I learned many life saving techniques that I would go on to use later on when I went on to serve as a reserve deputy sheriff in my county's sheriff's department for 17 years. But case in point, instead of using their Interent service to punish people with data caps so that they can make few dollars more off of it, Comcast should be using their Interent service as a building block to refer their subscribers to their other media properties that I referenced above, so that they can generate more advertising revenue for their other sites. They already do this with thier My Xfinity customer portal. Now, they just need to take it a step furter and put an end to these so called data caps once and for all. And especailly since Google Fiber and others continue to expand their speed offerings and territory. If Comcast doesn't end the data caps real soon, they are slowly going to find themselves being left behind, because subscribers are going to migrate to other broadband providers. And they won't be surfing Comcast's other media properties sites either. All of which will result in lost advertising revenue.
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