That's pure BS, Ted. You ought to be ashamed to be such a shill. It was changed to ten minutes to help people get through programs quickly, huh? How much time will people save by pushing a button once instead of twice? A few milliseconds?
It is ONLY to make customers sit through ads, and that is absolutely ridiculous. Irritating customers is all this accomplishes, and making more and more turn to different ways to get programs.. in turn losing business for cable. Not to mention that nobody can do anything about the mute button (which everyone will us), and that if anything the ads in question are going to make people NOT want to buy those products, after being forced to watch them. And this is a new phenomenon- nobody did anything about people taping shows on VHS and fast-forwarding through the ads years ago.
So pathetic. I hope they realize how foolish this trend is sooner rather than later.
Agreed. Those who shill for terrible decisions and poor products and brush it off as "beyond their control" are being ostensible at best.
Apologies. At the risk of repeating...
In order to get the On Demand rights to the most (and additional) popular shows on commercial television, some networks require Comcast to help ensure that commercials are not skipped. In these cases, the Fast Forward feature may be disabled.
Comcast does provide a jump ahead/jump back feature that allows you to navigate through these programs in set intervals using the Page Up and Page Down buttons on the remote. This maintains your flexibility to skip ahead while watching your favorite On Demand programming.
This feature was extended (over a year ago) from five to 10 minutes so that you can quickly get to the second half of a program and resume watching where you like, while still complying with networks’ requirements.
The reason that the commercials are there are to pay for the production of these shows. The commercials, having the FF disabled and the change to a 10 minute skip ahead are current conditions of having these programs (and future programs) available to our customers at no additional cost.
Some industry reading below that may be of interest:
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