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Why is TCM telling me to SUBSCRIBE to some movies On Demand?

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Why is TCM telling me to SUBSCRIBE to some movies On Demand?

I am already subcribed to TCM, so why do some movies on TCM On Demand have "Subscribe" in the box, instead of "Watch Options"? Tech did system refresh and, no help. It's only movies that have been added recently (last 2 weeks). Some I can still watch as usual. I pay for TCM in a pkg, and I'm not getting the full benefits.