Agreed. Something should be done about this as it's very annoying and seems like an advertising ploy (which is not suprising). Netflix isn't free if you don't have it. Seems pretty simple to me. Typical corporate conglomerate paywalls.
I had a long chat with a customer service rep about this earlier this week. Just kept talking around in circles....he didn't seem to grasp that if I apply the "free to me" filter, Netflix should not be showing up because I can't watch it without paying money. He put a ticket in for it which means into the circular file it goes.