Sudden increases in fees are usually at the end of a promotional/ discount period. Discounted pricing only lasts for a limited period of time and does eventually shift to Everyday Price. We offer customers an introductory discounted rate for the first 6 months, 1 year, or 2 years depending upon the offer. After the introductory period offer expires, the price does go to what we call Everyday Price or regular rate. I can assist with a review of lower-priced offers that may be available to your account. Please send me a private message and include your full name, and account number or phone number so I can assist you.