Community Forum

Does Comcast report it's Cable boxes to Nielson ratings corp?

Regular Contributor

Does Comcast report it's Cable boxes to Nielson ratings corp?

I basically know comcast knows what you watch when you watch on it's stream tv app and cable television. but does comcast report that data to nielson? 

 

I even know DVR watching and recordings get reported.

 

but does Nielson get that info?

Contributor

Re: Does Comcast report it's Cable boxes to Nielson ratings corp?

Nielsen gets ratings from Neilsen Families. Certain households are chosen and they either keep a diary or use a set-top box hooked to Neilsen. Comcast and other cable companies do not collect ratings for the Neilsen Company. Here's how it works:

 

https://en.wikipedia.org/wiki/Nielsen_ratings